Case Study and Process
Froot PH is an Angeles, Pampanga-based accessories shop offering quality and affordable pieces that are versatile, easily complementing different outfit styles for various occasions.
The brand has overseen tremendous growth within two years of its operation and expanded its product line from just earrings, to including bracelets, necklaces, rings, and eventually, organizers and temporary tattoos.
The need for a full rebranding was eventually realized not long after. This encompasses their brand manifesto, logo, color palette, typeface, tagline, templates, and other advertising materials, among others.
To create the most optimal identity for the brand, I conducted a joint study with the proprietor to conclude a positioning strategy.
Froot PH's unique location away from the metro actually created an advantage that allowed the brand to establish itself in Angeles, later on including the whole of Region 3, before eventually expanding its reach to NCR. By this time, it has already created a supportive community comprised of junior high school students and young working adults.
Based on this, we decided that the brand's identity focus is a dainty yet carefree and feminine aesthetic, and a cheerful and friendly tone for its brand voice — embodying the qualities of its usual consumers. And thus, their brand manifesto was finally created.